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Using YouTube to Help Your Customers

Did you know that you can carry out your customer service efforts via YouTube? If you own a small company, or even a larger one, and you want to use other channels to respond to what your customers need, this popular video-sharing website on which users can upload, share, and view videos can be an excellent channel for you. YouTube provides an easy, fuss-free way to reach out to your clients. Take a look at these suggestions to start now.

Product demos
Due to its stability and reliability as a video-sharing site, some companies upload videos on YouTube and then just embed them to company websites or wherever appropriate. This is advisable for companies that only have limited web hosting space but produce HD videos containing product tours or product demos for their customers’ consumption.

How-to videos
You can create and upload “how-to” videos on YouTube to help your customers learn your products, goods, or services. This RingCentral video (http://youtu.be/AUPYFYU8K6g) on sending email to fax messages, for instance, is a good example of an instructional video that can help clients understand and follow in detail what your product can do. Whether you want to instruct users about specific software or just teaching newbie subscribers to your service, you can put together a creative video to easily communicate stuff like these to customers.

Solutions to problems
It can’t be avoided. Sometimes, your customers may experience common product or service problems that they can’t solve by themselves. Using YouTube to direct them to such workarounds can make your life – and eventually theirs – easier. Check out the most common issues that your customers complain about often. Weigh them in and find out if they’re worthy of a short video material. If they are, then start doing it! This can cut you or your customer service personnel a lot of time in providing answers to your clients over and over again. Just redirect them to the video once they start swarming around you.

Q&A videos
You can also create videos that provide answers to specific questions from customers and then upload them to YouTube. This way, you can address them directly to the concerned party. Which customer doesn’t want his or her name mentioned in a Q&A video? Do this on regular intervals and you’ll surely engage your clients better.

Work-in-progress videos
If your business involves creating projects and yet you cater to customers in different parts of the world, you can create work-in-progress videos that can be uploaded to YouTube. If you’re into real estate, you can shoot videos of the properties you’re selling to update customers regarding the progress of the project. By doing this, you don’t need to conduct face-to-face meetings with your clients anymore. A good example is this video featuring a condominium project in Sherwood Park, Alberta Canada (http://youtu.be/bBDb4vvZrD4).

Truly, YouTube provides a great way to reach out to your customers. And because you can post your videos for free for everyone to see, it’s very doable even if you run on limited resources.