From a business point of view, having an updated website is essential. If your website isn’t continually updated, visitors wouldn’t be engaged to look at your products since they are already old and filled with immaterial information. It looks very unprofessional and will reflect badly on you and your company. If you want to keep your visitors coming back then do your best to keep your site current as often as possible. This will help your SEO rankings, which Google could recognize and in turn be rewarded for it in forms of heavy traffic to your site. Here are a few handy tips on how to update your website with great ease.
Make it a habit
Business meetings, and client calls are some of the practices that you have to routinely do to keep your business abreast and productive. The same can be applied when it comes to updating your website. Make it a habit to set a time or schedule for updating your site. Change your contact numbers after you have finally upgraded your RingCentral business phone system. Add more photos of your latest merchandise, delete those that have been phased out, and try to bring up promos or contests if possible. Do anything to make your customers more engaged to visit your site frequently.
Layout and design
Although the content of your website is more important, it is also a great idea to revamp your website’s physical layout. It doesn’t have to be too drastic, but just a few minor touches will do the trick. Scout around for some web templates that you think reflects your company’s philosophy. Try out new color schemes and add various web tools like click to call, or tickers that lets you know who visited your site. You can also put in email or RSS feed subscription so that you can continually update your clients with your new products or promotions.
Freshen up your logo
If your logo looks stale now is the time for you to give it a refreshing twist since it isn’t advisable to change it altogether. Some logos tend to look old after a while and you have to think of a visual twist to show that you are continually thinking up ways of upgrading your business. The whole point of the logo is to achieve brand recognition. To stand out from the competition, you must dare to be different. Rather than copy another style, be innovative but keep it simple and memorable.
It pays to answer all of your customer inquiries when you have a blog or forum section on your website. It’s important to let your customers know that you are active. You can also generate answers just by posting questions in your website like “ What do you think of our new product line?” Not only will people know that you value their opinions, it also lets your customers feel that you are finding ways to make your company more successful. Some customers like to feel that they are appreciated. Replying to their questions can win them over to your brand’s side. Having an online presence is critically important in any business.
Integrate with social media sites
It is not enough that your online presence is done via your website alone. Add your business on Facebook if you are already registered. Post updates on your Twitter account and show photos of your products over on Instagram. Then link all of these sites to your website so that your customers will be given more access to your business. It may be more time consuming but just think of the wide reach that it will bring to your company.