Mobile operators are exploring more efficient ways to deliver voicemail. RingCentral, for example, can offer “visual voicemail” for smartphones and similar devices. Next generation voicemail, in contrast with traditional IVR voicemail, will permit one to look at a list of messages and listen to them in any order.
This technology has the potential to radically alter the industry of voicemail. Mpathix.com made a research paper entitled The Future of Voicemail: The Business Drivers Behind Voicemail to MMS where the business drivers behind Voicemail to MMS are explored.
First though, let’s go back to the basics. What is Voicemail?
Voice mail, also known as voice message is a system that allows users and subscribers to exchange personal voice messages, and you must have a voicemail number to utilize the service. It also enables you to select and deliver voice information and to process transactions with organizations, individuals, products and services, using an ordinary telephone. It is used not just by any business, both small and big, but people even use voicemail for residential and personal purposes.
Now, what is voicemail to MMS?
According to the same research paper, voicemail to MMS happens when voicemails are pushed directly to a wireless inbox as an MMS message. Subscribers can look at a list of messages and prioritize which messages to listen to. Multimedia elements including branding and advertising can be added.
Nowadays, it is apparent that the wireless industry is extremely competitive. Operators need to offer innovative services with tangible subscriber benefits in order to differentiate the services they offer. Voicemail to MMS entails many benefits over traditional voicemail. One of the benefits is that the former simplifies the voicemail experience.
Obviously, subscribers crave simplicity. This can be gleaned from the dramatic success of Google and the iPhone. Voicemail to MMS simplifies the voicemail experience in several ways:
- Graphical interface: Messages are displayed in an email-style format. Subscribers can listen to messages in any order. The name of the caller can be displayed using the phone’s address book, making it easy to prioritize messages.
- Faster access: Messages are pushed directly to the handset and users can have access to their messages with just a click.
- Simpler response: No need to scramble for a pencil. You just have to click once to return calls. They can also reply with a picture, text message or an audio. Not only that, voicemails can be forwarded to any email address or mobile phone.
- Single inbox: You can access text/picture messages and voicemails from a single messaging interface.
- Local storage: Messages can be stored indefinitely on the handset or forwarded to an email address for permanent storage.
Thus, voicemail to MMS, because it is simpler, quicker, and more fun than traditional voicemail, provides allows for enhanced user experience.
In most markets, competition between cellphone companies is fierce. By being the first to market with such a cool, simple, and useful feature, mobile operators can generate significant word of mouth. A unique offering could influence the purchasing decision of a number of subscribers since voicemail is a core service, and not just a niche application.